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International Conference on Higher Education Marketing (ICHEM) 2008 Marketising, Marketing and Higher Education Kraków, April 2nd – 4th 2008
On behalf of the Academy of Marketing Special Interest Group for the Marketing of Higher Education, all scholars, academics, practitioners and consultants were invited to contribute to the third International Conference on Higher Education Marketing (ICHEM).
The conference was held at Jagiellonian University, Krakow, Poland. The aim of the conference was to strengthen research in higher education from any perspective, country or international aspect. The main theme of the 2008 conference was “Marketising, Marketing and Higher Education”.